SEARCH ENGINE OPTIMISATION. SEO IS BIG BUSINESS AND WHEN
THE WRONG SEO TECHNIQUES ARE USED IT CAN BREAK A BUSINESS

BREEDINGBIGIDEAS

SEARCH ENGINE OPTIMISATION THE DO'S AND THE DON'TS

SEARCH ENGINE OPTIMISATION

Search engine optimisation is the latest big thing for a business, every business wants to be number one for their chosen keywords. Successful SEO can boost a company's profile which in the current economic climate is no bad thing, though the wrong SEO decisions will ultimately spell disaster for a company's online presence. Read our guide to ensure that your organisation is always on the correct side of the search engines (the good side).


THE DO'S OF SEO

The only way to orchestrate a successful SEO campaign is to play by the rules set by the search engines. There are approximately 200 factors that determine a websites search engine ranking and using black hat and too many grey hat techniques can ultimately spell the end for a website in the search engines. So:

  1. Play by the rules
  2. Write content that will engage the readership of the website
  3. Writing worthy content will ultimately lead to internet users linking to your content, which is one factor that helps to raise the search engine ranking of the site
  4. Ensure that the website adheres to web standards
  5. Make sure that your page titles are keyword rich and unique to each page
  6. Ensure that the website has exhausted all the correct on-oage optimisation techniques
  7. Carry out adequate keyword research to ensure that the website reaches it's intended audience

THE DON'TS OF SEO

The wrong way to approach an SEO campaign mainly involves deceiving the websites readership and the search engines. Any gains that are made using black hat techniques are just as quickly lost. Ultimately the websites that employ black hat techniques will be removed from the search engine indexes and eventually they will be banned. These techniques are typically used by spam websites and fly-by-night business ventures that want to make a quick buck. So:

  1. Do not resort to keyword stuffing
  2. Do not put the same coloured text on the same coloured background
  3. Do not use doorway pages
  4. Do not deceive the search engines, EVER!
  5. Do not participate in link farms, get quality links from sites with similar themes.

If you would like further information on how Breed Creative Solutions can create the perfect SEO campaign for your organisation, please contact us regarding our search engine optimisation packages on 08456 43 92 43.

Alternatively complete our quote request form for a free no obligation web design quote.