SEARCH ENGINE OPTIMISATION TECHNIQUES.
THE GOOD THE BAD AND THE UGLY
SEO TECHNIQUES
Search engine optimisation (SEO) is difficult, it is time-consuming and depending on how
well optimised a competitors website the longer it takes for tangible results to
be noticed.
There are several different techniques that can be used and they can be pigeon holed
into 3 categories white hat, black hat and grey hat. Breed Creative Solutions only
advocate white hat techniques and will never use grey or black hat techniques on
our clients websites.
WHITE HAT
White hat techniques are the kind of techniques that search engines like to see.
Depending on the strength of competitors optimisation the results from using these
techniques may take some time before they become known. The benefit of using these
techniques is that you will never be removed from the Google index for employing
them on your site. White hat is so called because a search engine will never penalise
a site for using them and they get there name from childrens games and spaghetti
westerns where the good guys would wear white hats. White hat techniques involve
no practices and techniques where the site tries to artificially increase a websites
search engine ranking by attempting to deceive users and the search engines. White
hat techniques generally involve writing content for the users rather than the search
engines and ensuring that search engines can easily index the site content.
GREY HAT
Grey hat techniques are so called because they fall in-between white hat and black
hat techniques. Grey hat techniques can later down the line become black hat techniques
also they can in the future become white hat techniques although it is highly unlikely
that these techniques would become white hat.
Using grey hat techniques can increase search engine rankings faster than white
hat techniques but their overuse or incorrect use can penalise a search engine ranking
and damage the sites reputation. Cloaking and paid links are examples of grey hat
techniques.
BLACK HAT
Black hat techniques are so called because they are dangerous to a sites search
engine rankings and when a site is caught using these techniques they will be removed
from the search engines until the issues are corrected.
Black hat techniques often will move a site up the search engine rankings quicker
than either grey hat and white hat techniques. The sole purpose of black hat techniques
is to deceive and fool both users and search engines of the content within a site.
The use of these techniques if lucky will have short term benefits but if a website
is caught using these techniques they will be penalized and constant use of these
techniques will ultimately lead to the site being permanently removed from the search
engines index. The following techniques are classed as black hat techniques keyword
stuffing, hidden text and doorway pages and the only reason they are listed here
is so they are identifiable to you when a SEO company mentions there use as part of an SEO
campaign.
If you would like further information on how Breed Creative Solutions can create
the perfect SEO campaign for your organisation, please contact us regarding our
search engine optimisation packages on
08456 43 92 43.
Alternatively complete our quote request form for a free no obligation
web design quote.