TOTALLY BULGARIA SEO CASE STUDY
THE CLIENT
Totally Bulgaria is a holiday lettings and advertisement website based in Bulgaria
and they realised that they needed a suitable technological investment to carry
the momentum they had gained forward over the next couple of years.
THE PROJECT
The owners of Totally Bulgaria had made some ground for a few key search terms but
they required further search engine visibility moving forward. They realised that
the previous site could be improved substantially both from a technical standpoint,
usability standpoint and a search engine standpoint.
THE STRATEGY
We sat down with the owners to figure out the business needs going forward over
the next few years. We identified issues with the previous site and identified new
technologies that could help to provide a better end user experience in turn driving
repeat visits to the site. We also identified what web site copy should be written
to encourage other websites and blogs to link to the Totally Bulgaria website, such
as information about the different holiday regions, flight details and the different
activities that are on offer in Bulgaria.
We developed a brand new site to W3C web site specifications and used the best on-page
search engine optimisation techniques such as correct url structure
and proper use of heading tags to ensure that the site would perform optimally against
the competition in the search engines. The web site was built to search engine optimise
itself through the bespoke content management system. A link building campaign was
then initiated to get good one way in-bound links.
By using the latest AJAX techniques a unique and seamless end user experience was
created with positive feedback from the sites users. These users then through word
of mouth on several messageboards and public forums publicised the site attracting
more unique visitors creating a viral campaign to further publicise the site.
The site is now attracting a record number of visitors with thousands of hits per
month and since the launch in January 2009 has seen a 30% month on month increase
in traffic. The web site now appears for over 280 searches including where to stay
in bulgaria, nearest airport to sunny beach bulgaria and the site also appears in
searches for several apartment complex's in the Bulgarian regions.
RESULTS
Between January 2009 and 8th August 2009 the Totally Bulgaria web site has competed
with and often out performed the larger property rental websites such as Rightmove's
overseas property website. In total the web site has achieved 282 search engine
positions the breakdown of these positions are below.
No 1 Rankings
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 24
no 1 positions
Top 3 Positions
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 54
top 3 positions
Top 5 Positions
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 117
top 5 positions
First Page Positions
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 251
first page rankings
CLIENT COMMENTS
"The number of visitors to the site continues to grow month on month and we
are now enjoying a record number of booking enquiries and this is in no small part
due to the design and implementation of the website. The feedback we have received
from our clients is very favourable and we intend to develop the site even further
using suggestions and recommendations by Breed."
Mark Wain, Totally Bulgaria
To read the Totally Bulgaria web design & seo testimonial
in full follow the link.
Apartments to rent in Bulgaria
Totally Bulgaria offers a large selection of high quality privately owned holiday
homes for rent in Bulgaria.
If you would like further information on how Breed Creative Solutions can create
the perfect SEO campaign for your organisation, please contact us regarding our
search engine optimisation packages on
08456 43 92 43.
Alternatively complete our quote request form for a free no obligation
web design quote.