TRIONICS SEO CASE STUDY
THE CLIENT
Trionics is recognised as one of the UK's leading suppliers of Computer Aided
Design solutions to the manufacturing industry based around the Autodesk suite of
Manufacturing and Digital Prototyping
software.
THE PROJECT
Trionics had no little to no visibility in the search engines and for a company
of Trionics' size they realised that this needed to change going forward especially
due to the continual investment into the website and previous web design company
that wasn't improving the site or the search engine placements. Trionics also required
analytics reporting on the site to find out information such as how many visitors
view the site and what pages have the highest bounce rate.
Trionics wanted the website to use the latest AJAX technologies to help engage the
user and they required a CMS system to be able update content in house. Trionics
understood that the site needed to be built to the latest W3C specifications to
ensure cross browser and cross platform support, for example the iPhone.
THE STRATEGY
We sat down with Trionics to gage the business needs going forward over the next
few years and understand the expectations for the website. We identified many issues
with the previous site and identified new technologies that could help to provide
a better end user experience that would help to drive repeat visits to the site.
Trionics had a wealth of website copy and information on the hardware, software
and training courses that once we collated would provide a valuable resource to
the website's users.
We developed a brand new site to W3C web site specifications and used the best on-page
search engine optimisation techniques such as correct url structure
and proper use of heading tags to ensure that the site would perform optimally against
the competition in the search engines. The web site was built to search engine optimise
itself through the bespoke content management system. A link building campaign was
then initiated to get good one way in-bound links.
We constantly monitor the analytics generated by the site to ensure that the bounce
rate stays low, we can identify any new search trends and because of this we can
always keep the Trionics site competitive in the search engines.
By using the latest AJAX techniques and a fresh approach to web development we have
created an engaging, easy to use and navigate web site. The website's users are
constantly commenting on the site noting how easy it is to find the information
that they require.
The site is now attracting a record number of visitors with thousands of hits per
month and since the launch in January 2009 has seen a 40% month on month increase
in traffic. The web site now appears for over 260 searches including AutoCAD Inventor,
AutoCAD Mechanical and digital prototyping which is a rising search trend.
RESULTS
Between January 2009 and 8th August 2009 the Trionics web site has competed with
other Autodesk Resellers and often out performed the Autodesk website for key terms.
In total the web site has achieved 262 search engine positions the breakdown of
these positions are below.
No 1 Rankings
Since January 2009 to August 2009 the Trionics web site has achieved 22 no 1 positions
Top 3 Positions
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 42
top 3 positions
Top 5 Positions
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 73
top 5 positions
First Page Positions
Since January 2009 to August 2009 the Totally Bulgaria web site has achieved 230
first page rankings
CLIENT COMMENTS
"We have used other design companies in the past and none have come close to
providing the same quality of service or technical ability."
John Pickering, Trionics
To read the Trionics web design & seo testimonial
in full follow the link.
Autodesk Inventor
Trionics is a highly experienced supplier of Computer Aided Design/Manufacturing
(CAD/CAM) software solutions based around the Autodesk and Autodesk Inventor suite
of products..
If you would like further information on how Breed Creative Solutions can create
the perfect SEO campaign for your organisation, please contact us regarding our
search engine optimisation packages on
08456 43 92 43.
Alternatively complete our quote request form for a free no obligation
web design quote.